Values

• Integrity: We must conduct our business fairly, with honesty and transparency
• Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers and always work for the benefit of the communities we serve
• Excellence: We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide
• Unity: We must work cohesively with our colleagues across the group and with our customers and partners a, building strong relationships based on tolerance, understanding and mutual cooperation
• Responsibility: We must continue to be responsible, sensitive to the people, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times ove

Purposes

• At the Arif Azim group we are committed to improving the quality of life of the communities we serve.
• We do this by striving for leadership and competitiveness in the business sectors in which we operate
• Our practice of returning to society what we earn evokes trust among consumers, employees and the community
• We are committed to protecting this heritage of leadership with trust through the manner in which we conduct our business